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AI Visibility Audit
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Prepared by saigon.digital · April 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Your prospective parents are no longer just searching on Google — they're asking AI which schools to shortlist. This audit shows exactly where Yoyogi International School stands, who's winning, and what to do next.
A snapshot of where Yoyogi International School stands in the AI search era — and the opportunity cost of the current gap.
Yoyogi International School has been nurturing globally-minded learners since 1999, offers a fully authorised IB PYP programme with a maximum of 16 students per class, and is expanding to Grade 9 this year — but when a relocating expat family asks ChatGPT or Gemini "what's the best international school in Tokyo?", the answer comes back KIST, St. Mary's, TIS, and Seisen. The school experience is intimate and exceptional; the AI footprint doesn't reflect it.
We tested how Yoyogi International School appears when prospective parents ask AI tools to recommend international schools in Tokyo. Here's what we found.
Generic "best international school Tokyo" queries return KIST, TIS, St. Mary's, and ASIJ. YIS is not surfaced unless explicitly asked about Shibuya-area preschools.
YIS appears as a passing mention in "schools in Shibuya" queries, but is absent from all broader Tokyo-wide IB school and expat family recommendations.
Perplexity's "best international schools Tokyo" answers prioritise KIST, TIS, ASIJ, and Seisen. YIS does not appear in top recommendations.
Gemini surfaces KIST, St. Mary's, and TIS for generic Tokyo queries. YIS's DR 17 and limited content footprint keeps it out of recommendations.
0 / 4 platforms currently surface Yoyogi International School in relevant AI-generated recommendations.
Structured authority content, third-party mentions on education directories, FAQ pages answering parent questions, and consistent brand signals across the web — all areas where competitors currently outperform YIS.
We ran the exact searches prospective parents use when asking AI tools and Google to recommend a school. Here's who appeared — and whether YIS was in the answer.
YIS only appears when the query is hyper-local to Shibuya — and even then only as a passing mention. For every broader, higher-volume query ("best IB school Tokyo", "best primary school Tokyo for expats", "small class sizes Tokyo"), YIS is absent. These are the exact queries parents type first when choosing a school.
YIS has genuine strengths that most competitors can't match: maximum 16 students per class, IB PYP authorisation, CIS accreditation, 27 nationalities in a 120-student community, an intimate family-like environment, and expansion to high school in 2026. But none of this is structured in a way that AI tools can discover and cite. The content gap is the visibility gap.
These are the schools currently winning AI recommendations in your market. Understanding why they're cited — and you're not — reveals the exact gap to close.
| School | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Yoyogi International School You | 17 | Not Cited | Partial | Not Cited | Audit target |
| Seisen International School | 38 | Cited | Appearing | Cited | IB since 1986; K-12 with Montessori + PYP blend; strong directory presence across ISD, Good Schools Guide, and World Schools. |
| St. Mary's International School | 37 | Cited | Appearing | Cited | Founded 1954; Tokyo's oldest boys' school; IB DP; 50 nationalities; decades of backlinks from press, alumni, and directories. |
| K International School Tokyo (KIST) | 36 | Cited | Appearing | Cited | Ranked 4th globally for IB scores; 90% of grads attend overseas universities; dominates "best IB school Tokyo" in every AI tool. |
| Tokyo International School (TIS) | 34 | Cited | Appearing | Partial | IB PYP + MYP; 60+ nationalities; new Takanawa Gateway campus in 2026; extensive content on inquiry-based learning. |
| Shinagawa International School (SIS) | 22 | Partial | Appearing | Partial | Full IB continuum (PYP, MYP, DP); 40+ nationalities; strong structured content on curriculum pathways and admissions. |
Badge key: Cited Partial Not Cited
"Saigon Digital helped us completely rethink our digital visibility strategy. Within months of working together, our school started appearing in AI-generated recommendations, our organic traffic grew significantly, and the quality of admissions enquiries improved dramatically. They understand where educational discovery is heading and how to position schools to win."
Simon Mann · Principal, The British Vietnamese International School (BVIS) · Nord Anglia Education · Verified Client
These are the highest-leverage changes YIS can make right now to start appearing in AI-generated recommendations within 30–90 days.
Create structured pages covering the IB PYP programme, maximum 16-student class sizes, the new Grade 9 expansion, university readiness pathways, and how YIS's intimate community of 120 students from 27 countries compares to larger Tokyo schools. This is exactly what LLMs scan for when parents ask "which school is right for my child?"
Parents already search "best small international school Tokyo" and "IB school Shibuya" — right now AI tools answer using school listing sites, not YIS's own content. Honest comparison pages highlighting YIS's differentiators (smallest class sizes, CIS + IB dual accreditation, intimate community, Shibuya location) get cited by AI tools fast.
Add EducationalOrganization, Course, and FAQ schema across admissions and curriculum pages; ensure robots.txt allows GPTBot, Google-Extended, and PerplexityBot; claim and optimise profiles on international school directories (ISD, ISC, SchoolAdvisor, Good Schools Guide). A focused technical upgrade that directly feeds LLMs the structured data they need to cite YIS.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
Yoyogi International School has a clear path to AI search visibility. The gap to competitors is real — but it's also closeable. We've done this for international schools across Asia-Pacific and similar markets. A 30-minute call is all it takes to map out a plan.
Full GEO strategy, content plan, authority-building roadmap, and monthly performance reporting — all focused on AI search visibility for international school admissions.
Most clients start seeing AI citation improvements within 45–60 days. Full competitive parity typically achieved in 90–120 days.
Every month your competitors build more authority signals, the gap widens. AI models are training on content published now — delay compounds the problem. Seisen, KIST, and St. Mary's are already 17–21 DR points ahead.